Oct 16, 2009
Icons-Coming Up Short
What happens when a company chooses to sacrifice quality in order to appeal to a younger generation?
Often,they miss the point of what actually made them an icon in the first place.
Two Examples- Estee Lauder
One of my favorite fragrances used to be Estee Lauder's Private Collection.Once a scent worn by non other than Grace Kelly herself. This used to be kept hush hush and when you went into a store and asked for Private Collection,the sales rep would have to pull it from their secret stash under the counter. Today, the classic scent has been redesigned to appeal to the masses. Now, while the newer version is packaged very nicely,it is nowhere near the classic scent that I knew and loved. I still long for the orange blossom original .a "turn your head" kind of scent that had people asking wherever I went what I was wearing.It was light,just right,and lasted all day,paired with the body lotion it left you feeling sensual. Estee Lauder has lost my business by replacing their classic scents with lighter cheaper versions. I've long since headed back over to the Chanel counter.
Coach-Uh Oh!!! I'm going to say it.... Coach is not the same!!!
While I still love the brand,coach has changed from it's classic original leather goods substituting fabric for the inside of it's bags and "gasp" plastic on the outside of some of it's bags,cheap stitching and simple metal instead of it's brass finish clasps and zippers,and suede leather interiors.
I still remember purchasing my very first Coach bag.Every young woman knew that owning a coach bag was not only a status symbol,but a lasting quality made piece. In my day only Dillard's carried Coach.The smell of real leather,the suppleness,there were so many to choose from.My purchase was what is now long gone,the original Christie Bag. A little shoulder bag in green leather,with a brass clasp. Those bags were meant to last a lifetime and age like a well worn saddle (leather that made Coach famous originally)
To this day, I still have that bag. I also have a much loved and worn-out black leather tote bag.had it not been for a hole that had worn through the bottom of the bag, I would still be carrying it today.
Today's bags are made of fabric with very little leather,or you will see a pebble grain leather. the fabric used on the inside can tear,get dirty (ink,coffee spills,etc)or worse,rot with time.
I can say with pride that both of my Coach bags,the "original classic leather" are well over ten years old . I have since purchased one of the newer styles,a Madison,but I miss the old quality. Not having to worry because my bag was waterproof. Today's bags are not. wish the classic had stayed just that.
Do you have any classic pieces that have changed in your wardrobe? Care to share? Write me here.
Until next time~
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